social. web. design.

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Code Rodeo Advancement Project LA

We are a small and nimble design, development, branding, marketing, and social media management agency based in the Arts District DTLA. A new website improves access for all

Our Team

Kari Svendsboe

kari “Making your web dreams come true, one div at a time.”

Founder, Head Cowgirl, Chief Code Wrangler

Zelda Lin

kevin “There, I fixed it.”

Founder, Art Director, Lead Developer

Linden Goh

linden “Sharing is caring!”

Founder, Chief Rodeo Clown, Social Media Maverick

Jessica Westbrook

jessica “I’m happiest when I get to play at the intersection of Art & Technology.”

Senior UX Designer, Pixel Herder

Geneva Skeen

geneva “Dotting ‘i’s, crossing ‘t’s, and tightening the lassoes.”

Code Wrangler

Kevin Talbot

kevin “Instagram, Twitter, Facebook, I do all of it!”

Social Strategist, East Coast Client Manager

ContactLet's get this party started!

What's your name?

And your email address?

Your company, if you have one?

The URL of your website, if you have one?

What can we help you with?


Your Message

ServicesSo... What can you do for me?

Here at Code Rodeo, we excel most at making dreams come true. Our default stack for making magic happen is:

  • Full Stack Web Development
  • Logo and Branding Design
  • Web Design
  • WordPress Development
  • Custom CMS Development
  • Drupal Development
  • Graphic Design
  • Social Media Management
  • Social Media Marketing
  • Website Maintenance
  • Custom Database work
  • Site and CMS migration
  • App Development

ClientsSome of the fine folks we've had the pleasure of working with:

Culture Pop
The Walt Disney Corporation
Glow Santa Monica
Game Show Network
Invest Southwest
Local Motors
NIRI Houston
Ovation TV
POM Wonderful
SP Controls
Venture Madness
IT Support Guys
Community Partners
Access Books
Mark Seliger Studio
Fallen Fruit
El Cid
BRG Sports
Advancement Project

About Code Rodeoaka - who are you and why should I care?

WE ARE: (descriptors courtesy of The Brand Deck)


Tech driven? Research driven? Market driven? We’re imagination driven. The rest will follow.


We’re not the biggest online and social agency in LA. We’re not the most well funded either. We’re a small business, like most of our clients. Know what we are? We’re savvy. And we like it that way.


Sure we speak CSS, PHP, HTML and JS. But we speak English too. Sometimes pretty good, err, well.


Need a website? We love building them. Need help with social media? We do that too. Need an app? We’ll make you one. Design? Yup. We do all the things.


We love crafting code. We’re not outsourcing your work overseas. We prefer not to use templates. We hand craft your work right here in the Arts District of Downtown Los Angeles. You might call it “artisanal” code (we would, but we don’t want to sound like d-bags).


We believe in having an opinion and taking a stand. We believe our work can do social good. We believe in finding better ways to do things. We believe in the people and companies we choose to work with.



We’re not one size fits all. We’re not the dollar menu. We’re not everyone’s cup of tea. We’re “that guy”.


We are not big. We’ve come from big. We know big. We’re small by design.


We’re not ordinary. We’re not everyday. We’re not a slice of life. We’re a slice of cake.



Advancement Project is a next generation, multiracial civil rights organization. They champion the struggle for greater equity and opportunity for all, fostering upward mobility in communities most impacted by economic and racial injustice, by using data-driven policy solutions, creating innovative tools and working alongside communities to ignite social transformation!

Civil rights activists, not security experts.

Advancement Project came to Code Rodeo in the wake of Drupalgeddon, the vulnerability that compromised millions of Drupal websites in November 2014. They were a civil rights organisation, not security experts, and concerns over the security of their website were getting in the way of their real work – championing economic and racial equality.

Greater usability leads to greater equity and opportunity for all.

In discussing possible solutions, we found that their Drupal website was not meeting the organization’s needs. Staff found the CMS unintuitive and were consequently not updating the site, which had also not seen a design update in many years. If we had to address their Drupalgeddon issues, we saw it as an opportunity to redesign the site, restructure their information architecture to improve the site’s usability, implement a responsive design for mobile optimization, and to migrate to a WordPress platform to make it easier for staff to maintain and update the site. A new design with a brighter color palette invited users to the site and made it feel less institutional, and now reflects the organization’s outlook of hope and optimism.

Helping our clients help others.

Advancement Project now has a website they find easy to use and that has given them greater control over their content. That content is now easier to find, navigate and read, improving access to the communities they serve.