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Code Rodeo El Cid Los Angeles

We are a small and nimble design, development, branding, marketing, and social media management agency based in the Arts District DTLA. An historic venue steps into the future

Our Team

Kari Svendsboe

kari “Making your web dreams come true, one div at a time.”

Founder, Head Cowgirl, Chief Code Wrangler

Zelda Lin

kevin “There, I fixed it.”

Founder, Art Director, Lead Developer

Linden Goh

linden “Sharing is caring!”

Founder, Chief Rodeo Clown, Social Media Maverick

Jessica Westbrook

jessica “I’m happiest when I get to play at the intersection of Art & Technology.”

Senior UX Designer, Pixel Herder

Geneva Skeen

geneva “Dotting ‘i’s, crossing ‘t’s, and tightening the lassoes.”

Code Wrangler

Kevin Talbot

kevin “Instagram, Twitter, Facebook, I do all of it!”

Social Strategist, East Coast Client Manager

ContactLet's get this party started!

What's your name?

And your email address?

Your company, if you have one?

The URL of your website, if you have one?

What can we help you with?


Your Message

ServicesSo... What can you do for me?

Here at Code Rodeo, we excel most at making dreams come true. Our default stack for making magic happen is:

  • Full Stack Web Development
  • Logo and Branding Design
  • Web Design
  • WordPress Development
  • Custom CMS Development
  • Drupal Development
  • Graphic Design
  • Social Media Management
  • Social Media Marketing
  • Website Maintenance
  • Custom Database work
  • Site and CMS migration
  • App Development

ClientsSome of the fine folks we've had the pleasure of working with:

Culture Pop
The Walt Disney Corporation
Glow Santa Monica
Game Show Network
Invest Southwest
Local Motors
NIRI Houston
Ovation TV
POM Wonderful
SP Controls
Venture Madness
IT Support Guys
Community Partners
Access Books
Mark Seliger Studio
Fallen Fruit
El Cid
BRG Sports
Advancement Project

About Code Rodeoaka - who are you and why should I care?

WE ARE: (descriptors courtesy of The Brand Deck)


Tech driven? Research driven? Market driven? We’re imagination driven. The rest will follow.


We’re not the biggest online and social agency in LA. We’re not the most well funded either. We’re a small business, like most of our clients. Know what we are? We’re savvy. And we like it that way.


Sure we speak CSS, PHP, HTML and JS. But we speak English too. Sometimes pretty good, err, well.


Need a website? We love building them. Need help with social media? We do that too. Need an app? We’ll make you one. Design? Yup. We do all the things.


We love crafting code. We’re not outsourcing your work overseas. We prefer not to use templates. We hand craft your work right here in the Arts District of Downtown Los Angeles. You might call it “artisanal” code (we would, but we don’t want to sound like d-bags).


We believe in having an opinion and taking a stand. We believe our work can do social good. We believe in finding better ways to do things. We believe in the people and companies we choose to work with.



We’re not one size fits all. We’re not the dollar menu. We’re not everyone’s cup of tea. We’re “that guy”.


We are not big. We’ve come from big. We know big. We’re small by design.


We’re not ordinary. We’re not everyday. We’re not a slice of life. We’re a slice of cake.



El Cid is one of Los Angeles’ most iconic restaurants and venues, operating as a flamenco supper club since 1963 in its 16th century Spanish-inspired home and more recently as a popular live entertainment venue. The restaurant harks back to its Old Hollywood roots as a 1920s speakeasy.

Connecting the past with the present.

In early 2015, El Cid approached Code Rodeo to reimagine their online presence by designing and building a new website that connected their historic past with a younger contemporary audience, and to build and engage that audience through social media.

We began by working to understand the disparate demographics of their audience – an older and more traditional flamenco supper club audience, and a younger live music and entertainment audience – and set out to design a site that would bring the two together. It had to present a simple user experience for an older audience, a responsive and ticket sales driven mobile experience for a younger audience, and an aesthetic that nodded to El Cid’s historic status without appearing dated. We designed and developed a custom WordPress site based around their existing Ticketfly sales system to allow the client to easily manage their own content, and integrated social sharing as a fundamental feature of the site.

Think social, act local.

We also redesigned their social media presence, creating a contemporary and cohesive brand identity across multiple platforms and unifying their online voice. We worked to grow a younger and more local audience, and to highlight a renewed focus on El Cid’s new chef, menu and special dining events. Using custom and curated content, special events, leveraging local groups and paid and earned media, El Cid has seen substantial growth in followers, reach and engagement, particularly within their target demographic. We even pulled some PR strings to deliver them some food media coverage, which had eluded them for years.

Beyond the screen.


Since site launch, Code Rodeo continues to provide El Cid with print design, extending the brand identity we’ve helped create into physical print collateral.

We are working with El Cid to launch an exciting new dining concept in the coming year, as well as a number of special events that will extend their audience. El Cid’s revitalized online brand is now driving their real world growth.