Fallen Fruit is an art collective that uses fruit as a lens to explore public interaction with urban space and notions of community. Their art projects have spanned the mapping of public fruit trees, public fruit jams, nocturnal fruit forages, and gallery exhibitions of their photographs, wallpapers, and videos.
Website or art project? Both.
Like most nonprofit arts organizations, Fallen Fruit didn’t have a lot of money. When they approached Code Rodeo to design and develop a new website for them, we decided to approach it as our art project too. We wanted to build a dynamic and visually dense site. Something fun and engaging. Something quirky and reflective of Fallen Fruit’s art. And we wanted to incorporate their artwork in a fundamental way into the site. So we threw out all the rules and built this.
Planting an Endless Orchard.
Over time, and with new art projects, the website has grown and taken new shape. It has put out branches and spread new roots. In 2015, Code Rodeo added an interactive fruit mapping functionality on the site and, in 2016, we will be spinning off this functionality and developing it into its own website and app. This website and app will support Fallen Fruit’s new Endless Orchard project, and will enable users to find, map and share public fruit trees. How awesome is that?!
The project has already completed a successful Kickstarter campaign and received a grant from Awesome Without Borders, so get ready to share in the fruits of our labor!