Code Rodeo Incredible Adventures

We are a small and nimble design, development, branding, marketing, and social media management agency based in the Arts District DTLA. ROADMAP FOR SUSTAINABLE GROWTH

Our Team

Kari Svendsboe

kari “Making your web dreams come true, one div at a time.”

Founder, Head Cowgirl, Chief Code Wrangler

Zelda Lin

kevin “There, I fixed it.”

Founder, Art Director, Lead Developer

Linden Goh

linden “My circus, my monkeys.”

Founder, Digital Rodeo Ringleader

Jessica Westbrook

jessica “I’m happiest when I get to play at the intersection of Art & Technology.”

Senior UX Designer, Pixel Herder

Geneva Skeen

geneva “Dotting ‘i’s, crossing ‘t’s, and tightening the lassoes.”

Code Wrangler

Kevin Talbot

kevin “Instagram, Twitter, Facebook, I do all of it!”

Social Strategist, East Coast Client Manager


What's your name?

And your email address?

Your company, if you have one?

The URL of your website, if you have one?

What can we help you with?


Your Message


Our bag of tricks includes:

  • full stack web development
  • responsive design
  • graphic design
  • UX/UI design
  • WordPress development
  • app development
  • custom CMS development
  • custom database development
  • branding
  • content and digital strategy
  • creative content development
  • copywriting
  • social media and digital marketing
  • SEO
  • quality assurance
  • website maintenance


Culture Pop
The Walt Disney Corporation
Glow Santa Monica
Game Show Network
Invest Southwest
Local Motors
NIRI Houston
Ovation TV
POM Wonderful
SP Controls
Venture Madness
IT Support Guys
Community Partners
Access Books
Mark Seliger Studio
Fallen Fruit
El Cid
BRG Sports
Advancement Project

About Code Rodeo

Code Rodeo is a creative agency for digital projects that matter.

We make beautifully designed, custom built websites and applications in partnership with our clients. We take a personal approach to digital strategy and marketing.

Our clients are most often in the tech, media and creative industries. However, we aim to devote 30% of our work to non-profit organizations whose goals align with our own.

We’re a small team by design and we choose to work on projects we’re invested in, doing the things that we do best. We like to think of ourselves as partners, rather than just another agency.

We also provide white label services to agencies, handling specialty tasks and overflow work seamlessly.

If you need something outside our toolbox, we work with an extended network of friends, creatives, and partner agencies to expand our scope of services.

We are proud to be a women and POC owned agency.

Incredible Adventures is a green travel company, promoting sustainable tourism through the use of eco-friendly renewable alternative biofuels.

Designing for wanderlust.

Incredible Adventures came to us with a site that was hard to navigate, visually cluttered, and not mobile responsive. We were tasked with redesigning the site to target their desired online demographic – millennial travelers. With that in mind, we designed a site that was more visually engaging and aspirational, with a narrative search functionality to promote engagement, an intuitive UI and UX design, and a mobile-first approach. We designed clearer decision pathways to drive conversion, integrating the FareHarbor booking platform. And we employed a component-based design to allow the site to easily scale with the company’s growth.

OK Boomer.

Since site relaunch, growth in millennial visitor share, mobile share and conversion have exceeded goals. We’ve since extended our new design direction into print collateral, designing seasonal print brochures to target the equally important but less digitally savvy traveller.