Mark Seliger was Rolling Stone’s chief photographer for over a decade. His portraiture is iconic, having shot Presidents Obama, Clinton, W. Bush and Carter, Nelson Mandela, the Dalai Lama, Leonardo DiCaprio, Brad Pitt, Steven Spielberg, Quentin Tarantino, Paul McCartney, The Rolling Stones, U2, Kurt Cobain and many more. His photography continues to shape popular culture. Who could forget Kim Kardashian’s naked silver behind?
Form follows function.
Mark Seliger’s images were all over the internet but the photographer didn’t have his own website. His work was represented on various gallery, media and manager’s sites but he wanted to regain control over the presentation of his extensive body of work. Being that Seliger was a huge fan of architect Richard Neutra’s work (he had Neutra’s Alpha Wirin House in Los Feliz, Los Angeles, meticulously restored as his residence), Code Rodeo took a similar approach to designing his website. We knew that it had to be, first and foremost, functional, with a clean and streamlined aesthetic. The design had to serve the content and it had to be easily updatable, as Seliger is constantly shooting new photos. Code Rodeo launched version one of Mark Seliger’s website in 2014.
Renovating for the future.
In 2015, Seliger again approached Code Rodeo looking for an updated design direction. He wanted a more dynamic site, while still in keeping with our original design. Given Seliger’s long history with moving images and stills, giving these pieces a more prominent place was key. We also agreed that rotating still images on the homepage would have a great deal of visual impact. The challenge was to introduce more elements, but to keep them elegant and unobtrusive, which we achieved with the help of CSS3 transitions and HTML5 video. We also designed a new, cleaner mobile layout, and implemented social media sharing for all content.
Code Rodeo launched version two of Mark Seliger’s website in 2016. We look forward to a continuing collaboration and future evolutions of the site.