Code Rodeo Advancement Project LA

We are a small and nimble design, development, branding, marketing, and social media management agency based in the Arts District DTLA. NEW WEBSITE IMPROVES ACCESS FOR ALL

Our Team

Kari Svendsboe

kari “Making your web dreams come true, one div at a time.”

Founder, Head Cowgirl, Chief Code Wrangler

Zelda Lin

kevin “There, I fixed it.”

Founder, Art Director, Lead Developer

Linden Goh

linden “My circus, my monkeys.”

Founder, Digital Rodeo Ringleader

Kevin Talbot

kevin “Instagram, Twitter, Facebook, I do all of it!”

Social Strategist, East Coast Client Manager


    What's your name?

    And your email address?

    Your company, if you have one?

    The URL of your website, if you have one?

    What can we help you with?

    Your Message


    Our bag of tricks includes:

    • full stack web development
    • responsive design
    • graphic design
    • UX/UI design
    • WordPress development
    • app development
    • custom CMS development
    • custom database development
    • branding
    • content and digital strategy
    • creative content development
    • copywriting
    • social media and digital marketing
    • SEO
    • quality assurance
    • website maintenance


    Culture Pop
    The Walt Disney Corporation
    Glow Santa Monica
    Game Show Network
    Invest Southwest
    Local Motors
    NIRI Houston
    Ovation TV
    POM Wonderful
    SP Controls
    Venture Madness
    IT Support Guys
    Community Partners
    Access Books
    Mark Seliger Studio
    Fallen Fruit
    El Cid
    BRG Sports
    Advancement Project

    About Code Rodeo

    Code Rodeo is a creative agency for digital projects that matter.

    We make beautifully designed, custom built websites and applications in partnership with our clients. We take a personal approach to digital strategy and marketing.

    Our clients are most often in the tech, media and creative industries. However, we aim to devote 30% of our work to non-profit organizations whose goals align with our own.

    We’re a small team by design and we choose to work on projects we’re invested in, doing the things that we do best. We like to think of ourselves as partners, rather than just another agency.

    We also provide white label services to agencies, handling specialty tasks and overflow work seamlessly.

    If you need something outside our toolbox, we work with an extended network of friends, creatives, and partner agencies to expand our scope of services.

    We are proud to be a women and POC owned agency.

    Advancement Project is a next generation, multiracial civil rights organization. They champion the struggle for greater equity and opportunity for all, fostering upward mobility in communities most impacted by economic and racial injustice, by using data-driven policy solutions, creating innovative tools and working alongside communities to ignite social transformation.

    Civil rights activists, not security experts.

    Advancement Project came to Code Rodeo in the wake of Drupalgeddon, the vulnerability that compromised millions of Drupal websites worldwide. They were a civil rights organisation, not security experts, and concerns over the security of their website were getting in the way of their real work – championing economic and racial equality.

    Greater usability leads to greater equity and opportunity for all.

    In discussing possible solutions, we found that their Drupal website was not meeting the organization’s needs. Staff found the CMS unintuitive and were consequently not updating the site, which had also not seen a design update in many years. If we had to address their Drupalgeddon issues, we saw it as an opportunity to redesign the site, restructure their information architecture to improve the site’s usability, implement a responsive design for mobile optimization, and to migrate to a WordPress platform to make it easier for staff to maintain and update the site. A new design with a brighter color palette invited users to the site and made it feel less institutional, and now reflects the organization’s outlook of hope and optimism.

    Helping our clients help others.

    Advancement Project now has a website they find easy to use and that has given them greater control over their content. That content is now easier to find, navigate and read, improving access to the communities they serve.