Code Rodeo Fallen Fruit

We are a small and nimble design, development, branding, marketing, and social media management agency based in the Arts District DTLA. FRUIT AS ART

Our Team

Kari Svendsboe

kari “Making your web dreams come true, one div at a time.”

Founder, Head Cowgirl, Chief Code Wrangler

Zelda Lin

kevin “There, I fixed it.”

Founder, Art Director, Lead Developer

Linden Goh

linden “My circus, my monkeys.”

Founder, Digital Rodeo Ringleader

Kevin Talbot

kevin “Instagram, Twitter, Facebook, I do all of it!”

Social Strategist, East Coast Client Manager


    What's your name?

    And your email address?

    Your company, if you have one?

    The URL of your website, if you have one?

    What can we help you with?

    Your Message


    Our bag of tricks includes:

    • full stack web development
    • responsive design
    • graphic design
    • UX/UI design
    • WordPress development
    • app development
    • custom CMS development
    • custom database development
    • branding
    • content and digital strategy
    • creative content development
    • copywriting
    • social media and digital marketing
    • SEO
    • quality assurance
    • website maintenance


    Culture Pop
    The Walt Disney Corporation
    Glow Santa Monica
    Game Show Network
    Invest Southwest
    Local Motors
    NIRI Houston
    Ovation TV
    POM Wonderful
    SP Controls
    Venture Madness
    IT Support Guys
    Community Partners
    Access Books
    Mark Seliger Studio
    Fallen Fruit
    El Cid
    BRG Sports
    Advancement Project

    About Code Rodeo

    Code Rodeo is a creative agency for digital projects that matter.

    We make beautifully designed, custom built websites and applications in partnership with our clients. We take a personal approach to digital strategy and marketing.

    Our clients are most often in the tech, media and creative industries. However, we aim to devote 30% of our work to non-profit organizations whose goals align with our own.

    We’re a small team by design and we choose to work on projects we’re invested in, doing the things that we do best. We like to think of ourselves as partners, rather than just another agency.

    We also provide white label services to agencies, handling specialty tasks and overflow work seamlessly.

    If you need something outside our toolbox, we work with an extended network of friends, creatives, and partner agencies to expand our scope of services.

    We are proud to be a women and POC owned agency.

    Fallen Fruit is an art collective that uses fruit as a lens to explore public interaction with urban space and notions of community. Their art projects have spanned the mapping of public fruit trees, public fruit jams, nocturnal fruit forages, and gallery exhibitions of their photographs, wallpapers, and videos.

    Website or art project? Both.

    Like most nonprofit arts organizations, Fallen Fruit didn’t have a lot of money. When they approached Code Rodeo to design and develop a new website for them, we decided to approach it as our art project too. We wanted to build a dynamic and visually dense site. Something fun and engaging. Something quirky and reflective of Fallen Fruit’s art. And we wanted to incorporate their artwork in a fundamental way into the site. So we threw out all the rules and built this.

    Planting an Endless Orchard.

    Over time, and with new art projects, the website has grown and taken new shape. It has put out branches and spread new roots. Code Rodeo added an interactive fruit mapping functionality on the site and that has since taken root as its own site,, a collaborative platform that allows people all over the world to find, map and share public fruit trees.