Incredible Adventures is a green travel company, promoting sustainable tourism through the use of eco-friendly renewable alternative biofuels.
Designing for wanderlust.
Incredible Adventures came to us with a site that was hard to navigate, visually cluttered, and not mobile responsive. We were tasked with redesigning the site to target their desired online demographic – millennial travelers. With that in mind, we designed a site that was more visually engaging and aspirational, with a narrative search functionality to promote engagement, an intuitive UI and UX design, and a mobile-first approach. We designed clearer decision pathways to drive conversion, integrating the FareHarbor booking platform. And we employed a component-based design to allow the site to easily scale with the company’s growth.
Since site relaunch, growth in millennial visitor share, mobile share and conversion have exceeded goals. We’ve since extended our new design direction into print collateral, designing seasonal print brochures to target the equally important but less digitally savvy traveller.