Code Rodeo El Cid Los Angeles

We are a small and nimble design, development, branding, marketing, and social media management agency based in the Arts District DTLA. HISTORIC VENUE STEPS INTO THE FUTURE

Our Team

Kari Svendsboe

kari “Making your web dreams come true, one div at a time.”

Founder, Head Cowgirl, Chief Code Wrangler

Zelda Lin

kevin “There, I fixed it.”

Founder, Art Director, Lead Developer

Linden Goh

linden “My circus, my monkeys.”

Founder, Digital Rodeo Ringleader

Kevin Talbot

kevin “Instagram, Twitter, Facebook, I do all of it!”

Social Strategist, East Coast Client Manager


    What's your name?

    And your email address?

    Your company, if you have one?

    The URL of your website, if you have one?

    What can we help you with?

    Your Message


    Our bag of tricks includes:

    • full stack web development
    • responsive design
    • graphic design
    • UX/UI design
    • WordPress development
    • app development
    • custom CMS development
    • custom database development
    • branding
    • content and digital strategy
    • creative content development
    • copywriting
    • social media and digital marketing
    • SEO
    • quality assurance
    • website maintenance


    Culture Pop
    The Walt Disney Corporation
    Glow Santa Monica
    Game Show Network
    Invest Southwest
    Local Motors
    NIRI Houston
    Ovation TV
    POM Wonderful
    SP Controls
    Venture Madness
    IT Support Guys
    Community Partners
    Access Books
    Mark Seliger Studio
    Fallen Fruit
    El Cid
    BRG Sports
    Advancement Project

    About Code Rodeo

    Code Rodeo is a creative agency for digital projects that matter.

    We make beautifully designed, custom built websites and applications in partnership with our clients. We take a personal approach to digital strategy and marketing.

    Our clients are most often in the tech, media and creative industries. However, we aim to devote 30% of our work to non-profit organizations whose goals align with our own.

    We’re a small team by design and we choose to work on projects we’re invested in, doing the things that we do best. We like to think of ourselves as partners, rather than just another agency.

    We also provide white label services to agencies, handling specialty tasks and overflow work seamlessly.

    If you need something outside our toolbox, we work with an extended network of friends, creatives, and partner agencies to expand our scope of services.

    We are proud to be a women and POC owned agency.

    El Cid is one of Los Angeles’ most iconic restaurants and venues, operating as a flamenco supper club since 1963 in its 16th century Spanish-inspired home and more recently as a popular live entertainment venue. The restaurant harks back to its Old Hollywood roots as a 1920s speakeasy.

    Connecting the past with the present.

    El Cid approached Code Rodeo to reimagine their online presence by designing and building a new website that connected their historic past with a younger contemporary audience, and to build and engage that audience through social media.

    We began by working to understand the disparate demographics of their audience – an older and more traditional flamenco supper club audience, and a younger live music and entertainment audience – and set out to design a site that would bring the two together. It had to present a simple user experience for an older audience, a responsive and ticket sales driven mobile experience for a younger audience, and an aesthetic that nodded to El Cid’s historic status without appearing dated. We designed and developed a custom WordPress site based around their existing Ticketfly sales system to allow the client to easily manage their own content, and integrated social sharing as a fundamental feature of the site.

    Think social, act local.

    We also redesigned their social media presence, creating a contemporary and cohesive brand identity across multiple platforms and unifying their online voice. We worked to grow a younger and more local audience, and to highlight a renewed focus on El Cid’s new chef, menu and special dining events. Using custom and curated content, special events, leveraging local groups and paid and earned media, El Cid has seen substantial growth in followers, reach and engagement, particularly within their target demographic. We even pulled some PR strings to deliver them food media coverage, which had eluded them for years.

    Beyond the screen.


    Code Rodeo supported this new direction with print design, extending the brand identity we helped create into physical print collateral. Everything from posters, postcards and Sunset Blvd banners to collectible coasters and menu design. We helped launch their patio dining restaurant, La Verbena, with brand and logo design backed by influencer events and food media coverage. El Cid’s revitalized online brand is now driving their real world growth.