Endless Orchard is a collaborative platform that allows users to find, map and share public fruit trees. It encourages us to explore public space using fruit trees as markers, with new Urban Fruit Trails being constantly added to the platform.
Planting the seeds.
Fallen Fruit is an art collective that uses fruit as a lens to explore public interaction with urban space and notions of community. They’ve been producing maps of public fruit trees as art for over a decade. When they launched a successful Kickstarter campaign to take this project online, endlessorchard.com sprouted.
User generated growth.
Taking inspiration from their fruit-inspired art pieces, we built a site that’s as much art project as website. We built an interactive fruit mapping functionality into the site, seeded it with the maps and Urban Fruit Trails that Fallen Fruit had already established, watered it with sunshine and love, and released it to the public. People all around the world have since mapped and shared public fruit trees and the Endless Orchard continues to grow daily!